Approved in order / executed on a calendar / revised monthly
A marketing strategy that keeps working after you read it.
Artsn Dev writes your strategy one plan at a time — each built on the plans you already approved — then decomposes the approved work into dated tasks and revises it every month against what actually happened.
A conversation about your company becomes the value proposition first — nothing else is written until that one is right. Each plan after it is generated with the approved plans above it already in hand, which is why the suite reads as one strategy instead of 9 documents about the same company.
02
Approve
Every step waits for you
Generation stops after each plan. You read it, edit any section, and sign off — and only then is the next plan written. Change your mind later and the plans built on top of it are flagged as stale, because they were written from something that has since moved.
03
Execute
Approved plans decompose into work
Sign-off is what releases the work: an approved plan breaks down into dated tasks and a content calendar. Draft any content item with AI, mark it done, and watch the plan turn into shipped work instead of a PDF nobody opens.
04
Optimize
A monthly review that revises the plan
Each month you report what happened. The strategy proposes specific section rewrites with reasons attached; you accept or reject each one. The plan becomes a living document with full version history.
The strategy suite
9 plans, each written from the last
09 documents
01
Value proposition
What the product does, who it beats, and the proof behind the claim.
Starts the chain
Bring your own, or let us write it
02
Brand guide
Positioning, voice, visual direction, and proof points.
Built on value proposition
Bring your own, or let us write it
03
Ideal customers
The segments worth winning, what hurts, and the objections they raise.
Built on value proposition, brand guide
Bring your own, or let us write it
04
Site plan
Page architecture, messaging hierarchy, and conversion paths.
Built on value proposition, brand guide, ideal customers
05
SEO strategy
Keyword targets, topical clusters, and technical priorities.
Built on value proposition, ideal customers, site plan
06
Local SEO
Profile optimisation, citations, and review generation.
Built on ideal customers, site plan, seo strategy
Only if you serve a local area
07
Content plan
On-site pillars, cadence, and editorial angles.
Built on brand guide, ideal customers, seo strategy
08
Social plan
Channel roles, formats, and posting rhythm.
Built on brand guide, ideal customers, content plan
09
Email programme
Segments, campaign goals, and sending cadence.
Built on brand guide, ideal customers, content plan
The order is the product. Keywords from the SEO strategy seed the content plan; voice rules from the brand guide constrain every draft; the site plan decides what all of that content points at. Nothing is written before the plans it quotes, and nothing moves forward until you have approved what came before it.
Pricing
Read it free. Work it monthly.
No annual lock-in
Free
Study
$0forever
One project, the full strategy suite once. Read it, keep it, decide later.
Free covers one project and one full suite generation, kept readable forever. Practice unlocks regeneration, execution, drafting, and the monthly review.
Questions
Before you start
06
Is this another chatbot that writes a marketing plan?
No. The output is structured, section-addressable, and versioned — which is what makes the approval gate, the execution calendar, and the monthly revision loop possible. A chat transcript cannot be signed off a section at a time, and it cannot decompose into dated tasks.
Why not generate all 9 plans at once?
Because they are not independent. The SEO strategy is written against your site plan, and the content plan against your keywords — so a plan generated before the ones it depends on is generated from a hole. Running the chain in order, and pausing for your sign-off at each step, is what makes the later plans worth reading.
I already have a brand guide. Do I have to redo it?
No. The first 3 plans are foundations you may already own — type them in during intake or upload the document you have, and the chain uses yours as context instead of writing its own.
What happens to the later plans if I change an early one?
They are marked as needing a fresh look, and their sign-off is withdrawn. If your value proposition changed, everything written from it is stale — so you are asked to re-approve rather than left to assume the suite still agrees with itself.
What happens to my edits when a plan is regenerated?
Nothing is overwritten. Every change — yours, the AI's, or a review's — creates a new version, and previous versions stay readable forever. Approval points at the exact version you signed off, so it is always clear what was actually reviewed.
Where do the numbers in the monthly review come from?
You report them. Self-reported check-ins keep the loop honest without asking you to wire up analytics on day one. Analytics ingestion comes later.
Begin
Your first plan takes one conversation.
Describe the business once, approve the value proposition, and the rest of the suite follows from it — a plan at a time, a calendar, and a review cycle that keeps all of it honest.