Approved in order / executed on a calendar / revised monthly

A marketing strategy that keeps working after you read it.

Artsn Dev writes your strategy one plan at a time — each built on the plans you already approved — then decomposes the approved work into dated tasks and revises it every month against what actually happened.

One loop, four stages

Start, approve, execute, optimize

Continuous

01

Start

One plan at a time, in order

A conversation about your company becomes the value proposition first — nothing else is written until that one is right. Each plan after it is generated with the approved plans above it already in hand, which is why the suite reads as one strategy instead of 9 documents about the same company.

02

Approve

Every step waits for you

Generation stops after each plan. You read it, edit any section, and sign off — and only then is the next plan written. Change your mind later and the plans built on top of it are flagged as stale, because they were written from something that has since moved.

03

Execute

Approved plans decompose into work

Sign-off is what releases the work: an approved plan breaks down into dated tasks and a content calendar. Draft any content item with AI, mark it done, and watch the plan turn into shipped work instead of a PDF nobody opens.

04

Optimize

A monthly review that revises the plan

Each month you report what happened. The strategy proposes specific section rewrites with reasons attached; you accept or reject each one. The plan becomes a living document with full version history.

The strategy suite

9 plans, each written from the last

09 documents
01

Value proposition

What the product does, who it beats, and the proof behind the claim.

Starts the chain

Bring your own, or let us write it

02

Brand guide

Positioning, voice, visual direction, and proof points.

Built on value proposition

Bring your own, or let us write it

03

Ideal customers

The segments worth winning, what hurts, and the objections they raise.

Built on value proposition, brand guide

Bring your own, or let us write it

04

Site plan

Page architecture, messaging hierarchy, and conversion paths.

Built on value proposition, brand guide, ideal customers

05

SEO strategy

Keyword targets, topical clusters, and technical priorities.

Built on value proposition, ideal customers, site plan

06

Local SEO

Profile optimisation, citations, and review generation.

Built on ideal customers, site plan, seo strategy

Only if you serve a local area

07

Content plan

On-site pillars, cadence, and editorial angles.

Built on brand guide, ideal customers, seo strategy

08

Social plan

Channel roles, formats, and posting rhythm.

Built on brand guide, ideal customers, content plan

09

Email programme

Segments, campaign goals, and sending cadence.

Built on brand guide, ideal customers, content plan

The order is the product. Keywords from the SEO strategy seed the content plan; voice rules from the brand guide constrain every draft; the site plan decides what all of that content points at. Nothing is written before the plans it quotes, and nothing moves forward until you have approved what came before it.

Pricing

Read it free. Work it monthly.

No annual lock-in

Free

Study

$0forever

One project, the full strategy suite once. Read it, keep it, decide later.

  • 1 project
  • The full chain generated once, a plan at a time
  • Section-level reading, approval, and export
  • Regeneration
  • Task board and content calendar
  • AI content drafting
  • Monthly review cycle
Start with Study

Free covers one project and one full suite generation, kept readable forever. Practice unlocks regeneration, execution, drafting, and the monthly review.

Questions

Before you start

06
Is this another chatbot that writes a marketing plan?

No. The output is structured, section-addressable, and versioned — which is what makes the approval gate, the execution calendar, and the monthly revision loop possible. A chat transcript cannot be signed off a section at a time, and it cannot decompose into dated tasks.

Why not generate all 9 plans at once?

Because they are not independent. The SEO strategy is written against your site plan, and the content plan against your keywords — so a plan generated before the ones it depends on is generated from a hole. Running the chain in order, and pausing for your sign-off at each step, is what makes the later plans worth reading.

I already have a brand guide. Do I have to redo it?

No. The first 3 plans are foundations you may already own — type them in during intake or upload the document you have, and the chain uses yours as context instead of writing its own.

What happens to the later plans if I change an early one?

They are marked as needing a fresh look, and their sign-off is withdrawn. If your value proposition changed, everything written from it is stale — so you are asked to re-approve rather than left to assume the suite still agrees with itself.

What happens to my edits when a plan is regenerated?

Nothing is overwritten. Every change — yours, the AI's, or a review's — creates a new version, and previous versions stay readable forever. Approval points at the exact version you signed off, so it is always clear what was actually reviewed.

Where do the numbers in the monthly review come from?

You report them. Self-reported check-ins keep the loop honest without asking you to wire up analytics on day one. Analytics ingestion comes later.

Begin

Your first plan takes one conversation.

Describe the business once, approve the value proposition, and the rest of the suite follows from it — a plan at a time, a calendar, and a review cycle that keeps all of it honest.

Create your first project